Changing the way we watch women’s hockey

Posted by Amey Doyle on March 01, 2014
Changing the way we watch women’s hockey

During the Winter Olympics in Sochi, for a brief moment, hockey fans forgot about the sport’s male millionaires and watched, stunned, as the Canadian women’s hockey team stole the gold-medal game from their American archrivals. With less than a minute on the clock in the third period of the tournament championship, Canadian forward Marie-Philip Poulin scored a spectacular goal that tied the game 2-2. Six minutes into the game’s first and only overtime period, she’d score another, winning Canada a gold medal in women’s hockey for the second time in her career. (Poulin, who is often compared to Sidney Crosby, also scored the game-winning goal for Canada at the Vancouver Olympics.)

Until that fateful OT period, I hadn’t watched the Sochi Olympics at all, in protest against Russia’s anti-gay laws. But I finally caved and turned on my TV when it became clear that Poulin didn’t merely bear a likeness to Crosby on the ice; she actually rivalled him in popularity. After Canada’s upset win, social media management company HootSuite released data showing that, on Feb. 20, the women’s hockey gold-medal game was mentioned on social media 12,000 more times than the Canadian men’s victory in the semifinals. As a lifelong hockey player, I’m accustomed to a certain hockey status quo, in which girls are given inferior ice times, women’s games are sparsely attended and career prospects are predictably dim: The budget of the Canadian Women’s Hockey League is $1 million (less than a subpar NHLer makes in a year) and its players aren’t paid at all. During the Sochi Olympics, though, women’s hockey was as important as the Stanley Cup playoffs. Men shouted macho barbs of encouragement through TV screens at female athletes: “Let’s go, boys,” and, “Get ’er done.” It was unprecedented.

Yet it made perfect sense. The women’s final was undoubtedly the most exciting and high-risk hockey game at the Winter Olympics. Apart from Crosby’s awesome breakaway goal, the men’s 3-0 gold-medal win over Sweden early Sunday morning was a bit anti-climactic.

But the stakes were higher in the women’s final for another reason, one less obvious than a short-handed overtime goal and a game-saving post. The stakes were higher because the Olympics are the only event at which mainstream hockey fans think twice about women’s hockey. When Olympic patriotism isn’t at stake, nobody skips work to watch Marie-Philip Poulin play hockey, but the same can’t be said about her male counterparts. Team USA forward Patrick Kane may have missed two penalty shots in a 5-0 bronze-medal loss to Finland—but the NHL star has two Stanley Cup championship rings, thousands of fans and an annual salary of $6.5 million. The Olympics are a happy distraction from his true calling. For female hockey players, the Olympics are the only sporting event that really matters. Attendance at non-Olympic women’s hockey games, regardless of league or location, are generally abysmal. Pay is worse. Team Finland’s goaltender Noora Räty told Finnish press in Sochi that she plans to retire shortly after the Games because she can’t make a living wage playing hockey: “I’m done living from hand to mouth, and now it’s time to start building wealth and think[ing] about my future. I’m not the only player having this problem. The majority of female players have the same problem.”

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